1. Who we are

BuukMark OU operates buukmark.com, an online directory and booking platform for beauty and wellness businesses in Estonia. We are the data controller for personal data processed through this service. Contact: hello@buukmark.com

2. What data we collect

For business owners: Name, email address, business phone number, business address, and Estonian Business Register number (if provided for verification). This data is necessary to create and manage your listing.

For consumers: Name and email address if you create an account. No account is required to browse listings.

Automatically collected: Page views, listing views, search queries, and general usage analytics via Google Analytics. IP addresses are anonymised. We use cookies for session management and analytics.

3. How we use your data

• To operate and maintain your listing or account
• To send verification codes via email or SMS
• To send transactional emails (account creation, password reset)
• To improve the platform based on usage analytics
• To investigate ownership disputes and fraud

4. Legal basis (GDPR)

We process your data on the basis of: contract performance (operating your listing or account), legitimate interests (analytics, security, fraud prevention), and legal obligation where applicable.

5. Data sharing

We do not sell your personal data. We share data only with essential service providers: Supabase (database, EU region), Vercel (hosting), Resend (transactional email), Twilio (SMS verification), and Google Analytics (anonymised usage statistics).

6. Data retention

Account and listing data is retained as long as your account is active. You may request deletion at any time. Analytics data is retained for 14 months per Google Analytics defaults.

7. Your rights

Under GDPR you have the right to access, correct, delete, or export your personal data, and to object to or restrict processing. To exercise any right, email hello@buukmark.com. You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (www.aki.ee).

8. Cookies

We use strictly necessary cookies for authentication sessions, and analytics cookies (Google Analytics) to understand how the platform is used. You can disable analytics cookies in your browser settings.

9. Contact

Questions about this policy: hello@buukmark.com